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Poor Sales Performance Management

59% of organizations struggle with sales accountability systems

Guessing. Start Coaching with Surgical Precision.

each rep's strengths, gaps, and sales DNA so every coaching hour drives measurable performance.

  • 21 core sales competencies mapped for every salesperson
  • Quickly see who needs help with hunting, qualifying, money, or closing
  • Turn generic training spend into targeted, high-ROI development
  • Included team dashboards and coaching guides in your subscription
Get a Sales Team Evaluation
See the 21 Sales Competencies

Stop Wasting Your Training Budget on Generic Sales Coaching

Your quarterly training budget: $50,000.

You bring in a sales training company. They deliver two days of consultative selling skills, objection handling frameworks, and closing techniques. Your team is energized. You’re optimistic.

Three months later: Nothing has changed.

The same reps are struggling with the same issues. Your training investment feels wasted. Leadership is questioning the ROI. You’re frustrated but not sure what to do differently.

Here's the uncomfortable truth: Generic training fails because you're coaching to average instead of coaching to specific gaps.

When you train everyone on “consultative selling,” you’re teaching:

  • Reps who already excel at consultative selling (wasted time)
  • Reps whose DNA doesn’t support consultative selling (futile effort)
  • Reps who need qualifying help, not consultative technique (wrong focus)

The Coaching Precision Problem

What You Can't See, You Can't Fix

Most managers operate without real competency visibility:

  • You see outcomes (missed quota, lost deals, small pipeline) but not root causes
  • You review activity (calls made, meetings held, proposals sent) but can’t identify why execution is weak
  • You conduct call reviews that reveal symptoms but miss underlying DNA issues
  • You invest in CRM training when the real issue is discomfort with qualification
  • You send everyone to sales methodology training that 40% of your team can’t execute due to DNA limitations

Result: You’re spending 80% of coaching time on the wrong development priorities.

What Top Sales Managers Know

The Questions Elite Managers Ask

Elite sales managers coach with precision. They don’t ask “Who’s not hitting quota?”

They ask:

  • Does this rep struggle because of weak hunting skills or Need for Approval that prevents prospecting?
  • Are deals lost due to poor closing technique or because they’re uncomfortable discussing money?
  • Is pipeline weak because of low activity or inability to qualify properly?
  • Are they losing to competition due to poor value selling or Non-Supportive Buy Cycle that makes them priceshoppers?

This requires visibility into 21 core sales competencies and the 6 Sales DNA factors that support or sabotage execution.

The OMG Sales Evaluation Advantage

Complete Visibility into Every Rep's Capability

OMG assesses each salesperson across:

1. Will to Sell

  • Desire: 93/100
  • Commitment: 80/100
  • Outlook: 100/100
  • Motivation Style: Intrinsic/Extrinsic/Altruistic

2. Sales DNA

  • Need for Approval: 75/100 (yellow flag)
  • Ability to Stay in Moment: 89/100
  • Supportive Beliefs: 89/100
  • Buy Cycle: 71/100 (yellow flag)
  • Comfort Discussing Money: 100/100
  • Handles Rejection: 83/100

3. 21 Core Competencies

  • Hunting: 87 (strong)
  • Qualifying: 67 (needs work)
  • Reaching Decision-Makers: 35 (major gap)
  • Closing: 19 (critical gap)
  • Consultative Selling: 80 (strong)

This shows you EXACTLY where to focus coaching

Precision Coaching in Action

How to Use Assessment Data for Coaching

Example: A

Rep Profile:

  • Hunting: 87
  • Reaching Decision-Makers: 35

Diagnosis:

They can prospect consistently but they’re calling on the wrong people.

Coaching Focus:

Executive engagement strategies and buyer personas—NOT prospecting activity training.

Example: B

Rep Profile:

  • Consultative Selling: 80
  • Closing: 19

Diagnosis:

The issue isn’t their discovery process—they need help asking for the business.

Coaching Focus:

Closing frameworks and handling final objections—NOT consultative selling training.

Precision Coaching ROI

The Performance Difference

When managers shift from generic training to competency-targeted coaching:

Generic Training

Training relevance 40%
Manager coaching time per rep 8hours/month
Performance improvement 12% lift
Training budget efficiency 50K dollars wasted
Time to improvement 6–9 months

Precision Coaching

Training relevance 92%
Manager coaching time per rep 3hours/month
Performance improvement 53% lift
Training budget efficiency 50K dollars targeted
Time to improvement 2–3 months

Real Example: Manufacturing Company

From $45K Wasted to 48% Performance Lift

Company: 18-person sales team, manufacturing industry

Before OMG Evaluation:

  • Entire team sent to 3-day consultative selling workshop ($45K)
  • Manager spent 6 hours/week in generic coaching sessions
  • 3 months later: minimal improvement
  • Training ROI: negative

After OMG Evaluation:

  • Identified 4 reps with low Qualifying scores → focused qualification training
  • Identified 3 reps with low Reaching Decision-Makers → executive presence coaching
  • Identified 2 reps with Need for Approval → managed out (wrong DNA for role)
  • Identified 5 reps with high competencies → promoted to mentors

Result: 48% performance lift in 90 days, $45K training budget reallocated to high-impact areas

How Subscription Members Use This

Annual Subscription = Continuous Team Intelligence

Annual subscribers ($4,500) get:

  • Initial baseline assessment of entire sales team
  • Individual competency reports for each salesperson
  • Manager training: “How to Read and Act on OMG Reports”
  • Quarterly team re-evaluation to track improvement
  • Competency-based coaching playbooks
  • Monthly office hours: “Which training should we prioritize?”

The Alternative Is Clear

Keep spending $40-60K annually on generic sales training that improves 20% of your team while boring the other 80%.

Or invest $4,500 in precision diagnostics that show you exactly who needs what, focusing every coaching hour and training dollar on actual gaps.

Evaluate Your Sales Team Now
See a Sample Team Report

Your Trusted OMG Certified Partner With:

Sample team evaluation dashboard
Video: VP Sales explaining precision coaching transformation
21 Core Sales Competencies and What They Mean
Case study: 48% performance lift in 90 days
Guarantee: Identify coachable gaps in 100% of team, or refund your subscription
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